About Hearth
A WINTER-WARMTH CHANNEL FOR CONNECTED TV
Hearth started as the answer to a simple question: where does the actual warm-evening fireplace channel live? Cable TV used to have a Yule-log channel that ran for fourteen hours every December and felt like a gift. Now it's a YouTube tab on a phone. We wanted it on the TV again, in 4K, with music that wasn't a synthesizer pretending to be a piano.
Hearth runs on the calendar most channels avoid — the long season of dark afternoons and longer nights. November to March, but watchable any time you'd open a window for the smell of wood smoke. Stay close to the fire is not a tagline. It's a request.
What we make
Fifteen scenes at launch, growing to thirty by the autumn equinox. Each scene is one image — a stone hearth, a kettle on a wood stove, a snowy cabin from above — held for as long as you want it. Each scene has its own ambient track, composed specifically for the temperature of that visual. There is no narration. There are no bright cuts. The loop is seamless.
The edit
Out of more than a thousand candidate scenes, fifteen made it through. The ones that didn't flickered too brightly, cut too quickly, or pretended to a warmth they didn't have. The ones that remain were chosen the way you'd choose a chair you could sit in for an hour — slowly, by hand, by feel.
Music is commissioned the same way: one piece per scene, written to the temperature of its image, listened to end-to-end before it's paired with the picture. We are intentionally small. The work is curatorial.
AI content disclosure
Hearth uses AI as a production tool. Humans decide what ships. We disclose this here, in our Roku channel manifest, in the Roku Channel Store submission form, and on every page the platform asks for it. We are not hiding it.
Music. Each scene's ambient bed is AI-composed under a Pro commercial license that includes broadcast and streaming rights. Every track is generated from a written brief, listened to in full by a human, mastered, and approved before it pairs with a scene.
One scene of fifteen. The cabin stone hearth that opens the channel was AI-animated from a still keyframe and upscaled to native 4K. It is labeled as AI-assisted in its episode metadata. The other fourteen scenes are real footage from real cinematographers.
Narration. None. There is no AI voice on the channel. There is no human voice on the channel either. That's by design.
Why we're transparent. Roku, the FTC, and several state advertising regulators are tightening rules around synthetic content in 2026. We support those rules. A channel that asks you to fall asleep can't be opaque about how it gets made.
Questions about how a specific scene was made? Write to team@hearth.tv.
Where we operate from
Hearth is operated by WYSAMM LLC, an independent media company registered in the Republic of Armenia (TIN 08222398), with its registered office in Yerevan. WYSAMM also operates Stillwater, a sister sleep channel, and Adbustr, a transparent supply-side platform for connected-TV inventory which provides part of Hearth's ad fill.
Why “Hearth”
A hearth is the part of a house that asks for nothing and gives warmth back. That's the channel.
The team
A small editorial group based between Yerevan and Bali, with engineering, design, and music supervision contributed by independent practitioners. We're intentionally small — the work is curatorial rather than productive.
Roadmap
- Q2 2026 — Roku Channel Store launch with 15 scenes and original music for each. (You are here.)
- Q3 2026 — Plus Variants: a 60-minute live-fire variant of every scene, recorded on real fires by partner cinematographers in Vermont and Norway.
- Q3 2026 — Apple TV and Google TV submissions.
- Q4 2026 — Holiday Edition: a twelve-night continuous program from December 14 through Christmas Eve, with new scenes nightly.
Contact
For anything not covered on the support page, write to team@hearth.tv. We read every email.